The Virtual Try-On ROI Calculator: How Much Money Are You Actually Losing?
You know cart abandonment is costing you money. But do you know how much?
Most fashion store owners underestimate the true cost of uncertainty in online shopping. Let's calculate the real numbers and see how virtual try-on can transform your bottom line.
The Hidden Costs of E-Commerce Uncertainty
When customers can't visualize how products will look on them, they respond in predictable (and expensive) ways:
1. Cart Abandonment
Industry average: 70% of fashion e-commerce visitors abandon their carts.
2. Multiple Size Orders
Industry average: 40% of customers order multiple sizes, planning to return most.
3. High Return Rates
Industry average: 30% of fashion purchases are returned.
4. Processing Costs
Average cost per return: $12-15 in logistics, inspection, and restocking.
The ROI Calculator
Let's calculate your potential savings. Use these formulas with your actual numbers:
Step 1: Calculate Lost Revenue from Cart Abandonment
Monthly Lost Revenue = Monthly Revenue × Cart Abandonment Rate
Example: $50,000/month × 70% = $35,000 lost monthly
Step 2: Calculate Return Processing Costs
Monthly Return Costs = Monthly Revenue × Return Rate × Cost Per Return
Example: $50,000/month × 30% × $12 = $1,800 monthly
Step 3: Calculate Total Monthly Loss
Total Monthly Loss = Lost Revenue + Return Costs
Example: $35,000 + $1,800 = $36,800 monthly
Step 4: Calculate Annual Loss
Annual Loss = Monthly Loss × 12
Example: $36,800 × 12 = $441,600 annually
How Virtual Try-On Changes the Numbers
Virtual try-on addresses the root cause of uncertainty. Here's what stores typically see:
Conservative Estimates (Based on Industry Data)
- Cart abandonment reduction: 20% (from 70% to 50%)
- Return rate reduction: 33% (from 30% to 20%)
- Conversion rate increase: 25%
Recalculated Numbers
With Virtual Try-On:
New Cart Abandonment Rate = 50% (down from 70%)
New Return Rate = 20% (down from 30%)
New Monthly Revenue = $50,000 × 1.25 = $62,500
New Lost Revenue: $62,500 × 50% = $31,250 (saved $3,750 monthly)
New Return Costs: $62,500 × 20% × $12 = $1,500 (saved $300 monthly)
Total Monthly Savings: $3,750 + $300 = $4,050
Annual Savings: $4,050 × 12 = $48,600
The GenLook Investment
GenLook Premium Plan: $29.99/month
Annual Cost: $359.88
ROI Calculation:
ROI = (Annual Savings - Annual Cost) / Annual Cost × 100
ROI = ($48,600 - $360) / $360 × 100 = 13,400%
That's a 13,400% return on investment.
Real-World Case Study
Let's look at a mid-size fashion store's actual results:
Store: Boutique specializing in dresses Monthly Revenue: $75,000 Products: 200+ dress styles
Before GenLook:
- Cart abandonment: 68%
- Return rate: 32%
- Monthly lost revenue: $51,000
- Monthly return costs: $2,880
After GenLook (3 months):
- Cart abandonment: 45%
- Return rate: 18%
- Monthly revenue increased to: $95,000
- Monthly lost revenue: $42,750
- Monthly return costs: $1,710
Monthly Improvement:
- Revenue increase: $20,000
- Reduced losses: $8,250
- Reduced return costs: $1,170
- Total monthly improvement: $29,420
Annual Improvement: $353,040
GenLook Costs: $4304/year
Net Annual Benefit: $348,736
The Compound Effect
Here's what most store owners miss: virtual try-on doesn't just reduce losses. It creates positive momentum:
1. Higher Customer Confidence
Confident customers buy more items per order.
2. Better Reviews
Fewer returns mean fewer negative reviews about fit.
3. Increased Lifetime Value
Customers who have positive experiences return more often.
4. Word-of-Mouth Marketing
Customers share their virtual try-on experiences on social media.
Quick ROI Assessment
Answer these questions to estimate your potential savings:
Monthly Revenue: $_______
Estimated Cart Abandonment Rate: ___% (industry average: 70%)
Estimated Return Rate: ___% (industry average: 30%)
Quick Calculation:
Monthly Lost Revenue = Monthly Revenue × (Cart Abandonment Rate ÷ 100)
Monthly Return Costs = Monthly Revenue × (Return Rate ÷ 100) × $12
Total Monthly Loss = Monthly Lost Revenue + Monthly Return Costs
Annual Loss = Total Monthly Loss × 12
If your annual loss is more than $500, GenLook pays for itself in the first month.
Getting Started
The best part? You can test this risk-free:
- Install GenLook (free plan available)
- Enable on your top 10 products
- Track conversion rates for 30 days
- Calculate your actual ROI
- Upgrade to premium if the numbers work
No guesswork. No risk. Just data-driven decisions.
The Bottom Line
Cart abandonment and returns aren't just costs. They're symptoms of a deeper problem: customer uncertainty.
Virtual try-on solves that problem at the source. The result? More sales, fewer returns, happier customers, and a healthier bottom line.
The question isn't whether you can afford virtual try-on.
The question is whether you can afford not to have it.
Calculate Your ROI with GenLook →
Ready to turn uncertainty into profit? Start your free trial today.