Blog
Growth Tips for Fashion E-Commerce
Learn how to boost conversions, reduce returns, and stay competitive with AI-powered virtual try-on technology.
The Psychology of Buying: Why Virtual Try-On Triggers the 'Buy' Button in Our Brains
Buying isn't just logical—it's chemical. Discover the neuroscience behind why seeing yourself in a product creates an instant emotional connection that drives sales.
How to Reduce Clothing Returns in 2025: The Complete Guide for Shopify Brands
Apparel returns are a $550 billion problem. Learn 10 actionable strategies to reduce return rates, from AI sizing to better product descriptions.
Best Shopify Inventory Management Apps for Apparel Brands (2025)
Managing stock for a clothing brand is complex. Sizes, colors, and returns create chaos. Here are the top 5 inventory management apps specifically for fashion merchants.
Virtual Fitting Room Market Report 2025: The Stats You Need to Know
The 2025 market report is in: Virtual Fitting Rooms are projected to hit $13B by 2033. Here are the key statistics on consumer adoption, return rates, and why 70% of shoppers now expect this feature.
Product Photography: The Secret to Turning Visitors into Buyers (It's Not Your iPhone)
Why professional photography is the highest ROI investment for fashion e-commerce, and how it powers advanced tech like Genlook.
Is It Time to Invest in a Virtual Fitting Room? (2025 Update)
In 2023, Forbes asked if it was time to invest in virtual fitting rooms. In 2025, the answer has changed from 'maybe' to 'essential'. Here's why the technology is finally ready for everyone.
Top 10 Shopify Apps for Clothing Stores in the United States (2025)
Running a fashion brand in the US is competitive. Discover the 10 essential Shopify apps you need to increase sales, reduce returns, and build a loyal customer base in 2025.
6 Virtual Sizing Tools for Fashion Retailers in 2025
Reduce returns and boost confidence with the top virtual sizing and try-on tools. From AI body scanning to data-driven size advisors.
How to Reduce Returns in E-commerce: The 2025 Playbook
Returns kill profits. Learn 8 proven strategies to reduce return rates on Shopify, from better sizing guides to AI virtual try-on.
The Best Virtual Try-On Apps for Shopify Stores in 2025
A comprehensive guide to the top virtual try-on apps for clothing, eyewear, jewelry, shoes, and beauty. Boost conversions and reduce returns with the right tool for your niche.
Best Virtual Try-On Software for Fashion in 2025: A Merchant's Guide
Comparing the top virtual try-on solutions for 2025. From AR apps to GenAI, find the right software for your Shopify fashion store.
Virtual Fitting Rooms for Shopify: The 2025 Merchant Guide
Everything Shopify merchants need to know about virtual fitting rooms. How they work, why they boost sales, and how to add one to your store in minutes.
The State of Virtual Try-On in 2025: Brands Leading the Charge
Discover how top brands like Gucci, Walmart, and Nike are using Virtual Try-On to boost sales and reduce returns, and how you can too with Genlook.
Turn Your Fitting Room into a Lead Magnet
Virtual try-on users are high-intent shoppers. Learn how to capture their emails directly inside the fitting room experience and turn browsers into buyers.
Introducing Order Analytics: Track Your Virtual Try-On ROI
Track the real impact of virtual try-on on your sales. Our new Order Analytics feature shows you exactly how Genlook drives revenue and converts shoppers into buyers.
Measure What Matters: Introducing the New Analytics Dashboard
Dive deep into your virtual try-on performance. Our new analytics dashboard gives you the insights you need to understand user engagement and boost conversions.
New, More Affordable Pricing: Passing Our Savings on to You
We're excited to announce new, lower pricing for Genlook. Learn how we're making our powerful AI virtual try-on technology more accessible for every Shopify store.
Say Goodbye to Expensive Photoshoots with Genlook Studio
Genlook Studio is here. Create stunning, professional product photos with AI in minutes, not weeks. Slash your marketing costs and generate endless content.
Our First 5-Star Review: Why It Means the World to Us
We just received our first 5-star review on the Shopify App Store! Here's the full story and why this milestone is so much more than just a rating for us.
New Feature: Enable Genlook on Entire Collections
Save time and roll out virtual try-on faster by enabling the Genlook widget for entire product collections at once.
Introducing a Free Tool for Merchant Marketing
Generate stunning marketing images for your products with our new free tool. Create user-generated content style images with your products on different models.
Why Fashion Stores Lose 70% of Their Potential Sales (And How to Fix It)
The hidden cost of uncertainty in online fashion shopping. Discover why customers abandon carts and how AI virtual try-on solves the problem.
The Virtual Try-On ROI Calculator: How Much Money Are You Actually Losing?
Calculate the real cost of cart abandonment and returns in your fashion store. See how virtual try-on can save you thousands.
AI Virtual Try-On Technology: How It Works and Why It's Game-Changing
Deep dive into AI virtual try-on technology. Learn how computer vision and machine learning create realistic fashion previews.
Fashion E-Commerce Trends 2026: What Every Store Owner Needs to Know
Stay ahead of the curve with the latest fashion e-commerce trends. From AI to sustainability, discover what's shaping the industry.
Ready to transform your store?
Join forward-thinking Shopify merchants who are using AI virtual try-on to boost conversions and reduce returns.