About Genlook
Making online fashion shopping more confident
We're building AI-powered tools to help fashion e-commerce brands increase conversions and reduce returns.
Our Story
Genlook was born from a simple frustration: shopping for clothes online always felt like a gamble. Will it fit? Will it look good on me? Will I have to go through the hassle of returning it?
With years of experience in the Shopify and e-commerce ecosystem, I saw firsthand how fashion brands struggled with high return rates and customers hesitant to commit to purchases. The solution seemed obvious : let customers see how clothes would actually look on them before buying.
In 2025, with advances in AI making realistic virtual try-ons possible, I decided to build Genlook. The goal was simple: create a seamless, plug-and-play solution that any Shopify store could install in minutes, giving their customers the confidence to purchase.
Today, Genlook is live on the Shopify App Store, helping fashion brands transform their customer experience with AI-powered virtual try-ons. We're just getting started.
Meet the Team
Built by someone who understands both the technical challenges and the real needs of e-commerce businesses.
Current Stage
Genlook launched on the Shopify App Store in September 2025. The app is production-ready and actively serving merchants with features including AI virtual try-on, multi-language support (English & French), and comprehensive analytics.
Technology
Powered by state-of-the-art AI models specialized for virtual try-on, Genlook delivers photorealistic results in seconds. The platform is built with enterprise-grade infrastructure, ensuring reliability, security, and seamless integration with Shopify.
Target Market
We serve fashion and apparel brands on Shopify, from independent boutiques to established retailers. Our focus is on businesses that want to reduce returns, increase customer confidence, and improve the online shopping experience.
What's Next
We're continuously improving the AI model quality, expanding language support, and building new features like advanced analytics and marketing tools. Our goal is to become the go-to virtual try-on solution for Shopify fashion brands worldwide.
Want to learn more?
We're always happy to chat about Genlook, virtual try-on technology, or how we can help your business.