Our Mission
Turning shopper hesitation into higher conversions
We're building the future where "will it fit?" is no longer a barrier to purchase. Genlook empowers brands to close more sales by giving customers the confidence to buy.
The Vision
Genlook started in 2025 with a simple observation: the biggest barrier to buying clothes online is uncertainty. "Will this fit me?" is the question that stops a sale dead in its tracks.
We believe technology should remove this friction. By leveraging Generative AI, we allow customers to visualize products on themselves instantly, giving them the confidence they need to click "Add to Cart".
Our primary goal is to help you sell more. While reducing returns is a great bonus, increasing your conversion rate is where the real growth happens. We turn window shoppers into confident buyers.
What drives us
Privacy by Design
We treat customer data with the highest respect. Photos are processed securely, anonymized, and never used for model training.
Merchant-Centric
We're bootstrapped and independent. Our roadmap is defined by the needs of store owners, not investor pressure.
Simplicity First
Advanced AI shouldn't require a dev team. We build "plug-and-play" tools that install in minutes.
Results Driven
We don't use AI for hype. We focus on the metric that matters most: your conversion rate.
Thibault Mathian
Founder & Developer
"I built Genlook because I was tired of returning clothes that didn't look like the photos. As a developer in the Shopify ecosystem, I saw merchants struggling with the same issue."
"The technology to solve this finally exists. My job is to make it useful, affordable, and easy for everyone."
Why it matters
A new standard for
e-commerce
For decades, online stores optimized everything except the most crucial moment: the fitting room. We believe that bringing this experience online isn't just a "nice to have"—it's the only way forward.
When customers can see themselves in your products, hesitation disappears. The result isn't just fewer returns—it's happier customers, better margins, and a more sustainable business model.
Profitable Growth
Stop bleeding margin on reverse logistics. By helping customers choose right the first time, you protect your bottom line.
Sustainable Future
Fewer returns mean fewer shipments and less waste. It's technology that's good for business and the planet.
2025
Founded
Shopify
Official Partner
Global
Merchants Served
Ready to boost your sales?
Join the merchants who are already using Genlook to increase conversion rates and reduce returns.