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Privacy Policy

Effective Date: September 25, 2025

This Privacy Policy describes how genlook ("we", "us", or "our") collects, uses, and discloses your information in connection with your use of our Shopify application (the "App").

1. Introduction

We are committed to protecting the privacy of our users, which include both Shopify merchants who install our App ("Merchants") and their customers who use the virtual try-on feature ("Customers"). This policy outlines our practices concerning the collection, use, and protection of personal data. By installing our App or using its features, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect information necessary to provide and improve our services. This includes:

  • Information from Merchants: When you install the App, we automatically access certain information from your Shopify account, such as your name, email address, shop domain, and contact information. We use this to provide our service, for billing, and for support.
  • Information from Customers: To use the virtual try-on feature, Customers must provide explicit consent by checking a consent checkbox before uploading their photograph. This photo is voluntarily provided and processed along with a product image to generate a new "try-on" image.

3. User Consent

We take consent seriously and implement it directly in the user experience:

  • Explicit Consent Required: Before uploading a photo, Customers must actively check a consent box confirming they agree to have their photo used for virtual try-on generation. The upload button remains disabled until this consent is provided.
  • Clear Information: The consent checkbox is accompanied by a "Learn More" link that provides detailed information about how the photo will be processed, stored, and deleted.
  • No Pre-checked Boxes: The consent checkbox is never pre-checked, ensuring that consent is an active and informed choice by the user.

4. How We Use Your Information

We use the collected information for the following purposes:

  • To Provide the Service: A Customer's uploaded photo is used exclusively to generate the virtual try-on image. The photo is processed with the Merchant's product image through Google's AI services and is not used for any other purpose.
  • To Improve and Maintain the App: We use aggregated and anonymized data to monitor performance, diagnose technical issues, and improve the user experience.
  • For Communication and Support: We use Merchant contact information to communicate important updates, billing information, and to provide customer support.

5. Data Sharing and Third-Party Services

We do not sell or rent personal information. We may share information with trusted third-party service providers solely for the purpose of operating our App. Our providers are:

  • Shopify: Our App is built on the Shopify platform, and we process data in accordance with Shopify's API terms.
  • Render: Our backend infrastructure and database are hosted on Render. All data is encrypted at rest and in transit.
  • Google AI Services (Gemini): We send the Customer's photo and the selected product image to Google's AI services to perform the core function of generating the try-on image.
  • Sentry: We use Sentry for real-time error tracking and crash reporting to help us identify and fix issues within the App. This may include anonymized usage data but not personal photos.
  • Crisp: We use Crisp as our customer support platform. Communications between Merchants and our support team are processed through Crisp.

We have verified that these third parties have robust privacy and security standards in place.

6. AI Model Training

We are committed to user privacy. We DO NOT use any Customer photos or generated try-on images to train or improve our AI models. All data processed by our AI provider is used solely to generate the requested image and is not retained for other purposes.

7. Data Security

We take the security of your data very seriously. We implement industry-standard security measures to protect your information from unauthorized access, alteration, or disclosure. This includes:

  • Encryption: All data, including uploaded photos, is encrypted in transit using SSL/TLS and encrypted at rest on our servers.
  • Access Controls: Access to personal data is strictly limited to authorized personnel who require it to perform their job functions.

8. Data Retention and Deletion

  • Merchant Information: We retain Merchant information for as long as the App is installed on your store and as required for legal or accounting purposes.
  • Customer Photos and Generated Images: Customer-uploaded photos and the resulting AI-generated images are temporarily stored on our secure servers exclusively to provide the virtual try-on service. They are automatically and permanently deleted after seven (7) days. This deletion is irreversible and ensures maximum privacy protection for users.

Users have the right to request access to, correction of, or deletion of their personal data. Merchants can uninstall the App to revoke access to their data. For specific requests, please contact us.

9. Children's Privacy

Our App is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children.

10. Merchant Responsibilities and Data Processing

By installing our App, Merchants agree to our Terms of Service, which include a Data Processing Addendum (DPA) that outlines how we process customer data on behalf of the Merchant:

  • Data Processor Role: We act as a data processor on behalf of Merchants, processing customer photos solely to provide the virtual try-on service.
  • Merchant Privacy Policy: We provide Merchants with template text they can easily integrate into their own privacy policies to inform their customers about the use of our App.
  • Security Commitments: We commit to maintaining industry-standard security practices and the automatic deletion of images after 7 days.

11. Privacy Policy Template for Merchants

To help Merchants comply with their own privacy obligations, we provide the following template text that can be easily integrated into your store's privacy policy:

Copy the text below:

Virtual Try-On Feature

Our store uses GenLook, a virtual try-on application that allows you to see how products look on you before making a purchase.

How it works: When you choose to use the virtual try-on feature, you will be asked to provide explicit consent by checking a consent box. After providing consent, you can upload a photo of yourself. This photo is processed along with our product images using artificial intelligence (powered by GenLook and Google Cloud's AI services) to generate a virtual try-on image showing how the product would look on you.

Data processing and retention: Your uploaded photo and the generated try-on image are temporarily stored on secure servers exclusively to provide you with the virtual try-on service. These images are automatically and permanently deleted after 7 days. They are not used for any other purpose, including training AI models.

Third-party services: The virtual try-on feature is provided by GenLook, which uses Google Cloud AI services to generate the try-on images. All data is encrypted in transit and at rest.

Your rights: You can choose not to use the virtual try-on feature at any time. If you have questions about how your photo is processed, please contact us.

Note: Please review and adapt this text to match your store's tone and existing privacy policy format.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify Merchants of any significant changes by email or through the App's interface. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us at: