Best Virtual Try-On Software for Fashion in 2025

The market for virtual try-on software has exploded. A quick search reveals dozens of providers, all promising to revolutionize your e-commerce store. But not all "Virtual Try-On" (VTO) software is created equal.

Some are built for lipstick, others for glasses, and others for full-body fashion. Some require expensive 3D modeling, while others use simple photos.

If you are a fashion merchant on Shopify, choosing the wrong software can be an expensive mistake. In this guide, we break down the top players in 2025, categorized by their strengths, to help you find the perfect fit.

The Two Main Technologies: AR vs. Generative AI

Before looking at specific software, it's crucial to understand the difference:

1. Augmented Reality (AR): Best for rigid items like glasses, jewelry, and sneakers. It overlays a 3D model onto a live video feed. It struggles with soft clothing (dresses, shirts) because it can't simulate gravity or fabric fold realisticallly without complex physics engines.
2. Generative AI: Best for apparel. It uses AI to "redraw" the image, creating a photorealistic result of the person wearing the clothes. This handles draping, lighting, and body shape far better than AR.

Top Virtual Try-On Software Solutions

1. Genlook (Best for Shopify Fashion Merchants)

Category: Generative AI (Apparel)

Genlook is designed specifically for independent fashion brands on Shopify. Unlike enterprise solutions that require months of integration, Genlook is a plug-and-play app.

• Pros: No 3D models required (uses your existing product photos), installs in minutes, highly realistic AI results, affordable monthly pricing.
• Cons: Focuses strictly on apparel (not optimized for jewelry or makeup).
• Best For: Clothing brands on Shopify looking for immediate ROI without technical complexity.

2. 3DLOOK / YourFit

Category: Size Recommendation & AR

3DLOOK is a heavyweight in the industry, known for its body scanning technology. They focus heavily on fit and sizing recommendations.

• Pros: Excellent for suggesting the correct size (S/M/L) based on body scans.
• Cons: Implementation can be complex and expensive. The visual try-on aspect often uses 2D avatars rather than the customer's actual photo, which can feel less personal.
• Best For: Large enterprise retailers solving complex sizing issues.

3. GlamAR / MirrAR

Category: AR (Beauty & Jewelry)

If you sell lipstick, earrings, or necklaces, these are the industry leaders. GlamAR and MirrAR use sophisticated face tracking to place items perfectly on a user's face or hands.

• Pros: Real-time video tracking is incredibly smooth for rigid objects.
• Cons: Not suitable for clothing. You cannot use this to sell a dress or a hoodie.
• Best For: Cosmetics and Jewelry brands.

4. Fittingbox

Category: AR (Eyewear)

Fittingbox is the specialist for glasses. They have a massive database of frames and advanced face-tracking technology.

• Pros: The gold standard for online optical stores. Handles complex lighting and lens reflections well.
• Cons: Specialized only for eyewear.
• Best For: Opticians and sunglass retailers.

5. Zeekit (Walmart)

Category: GenAI (Apparel)

Zeekit was a pioneer in AI try-on before being acquired by Walmart. It paved the way for the technology Genlook uses today.

• Note: Since the acquisition, Zeekit's technology is largely proprietary to Walmart and not easily accessible for independent merchants, but it serves as a benchmark for what is possible in the industry.

How to Choose?

To select the right software, ask yourself three questions:

1. What do I sell?

   • Clothing? Go with Genlook (AI).
   • Makeup/Jewelry? Go with GlamAR/MirrAR (AR).
   • Glasses? Go with Fittingbox (AR).

2. What assets do I have?

   • If you only have standard 2D product photos, you need a Generative AI solution like Genlook.
   • If you have a budget to create 3D models (.glb/.gltf files) for every product, you can explore AR solutions.

3. What is my budget?

   • Enterprise solutions can cost thousands per month plus setup fees. Shopify-native apps like Genlook offer free trials and tiered pricing that scales with your growth.

Conclusion

In 2025, the "best" software isn't the most expensive one—it's the one that fits your product type. For fashion merchants, the shift from clunky AR to photorealistic Generative AI is the defining trend of the year.

Try Genlook on Shopify to see the difference Generative AI makes for your fashion brand.