We're excited to announce a major update to Genlook: Order Analytics. This new feature is designed to give you clear, actionable insights into how our virtual try-on technology is impacting your sales and driving revenue for your store.
From "I think it works" to "I know it works"
One of the biggest challenges for merchants is understanding the true return on investment (ROI) of the apps they install. You see customers interacting with a new feature, but the bottom-line impact isn't always clear. Is the virtual try-on widget just a cool gadget, or is it actively converting shoppers into buyers?
With Order Analytics, we're closing that loop. You'll no longer have to guess. We provide you with the data to prove the value Genlook brings to your business.
How does it work?
Our system now intelligently tracks customers who engage with the Genlook virtual try-on widget. When a shopper uses the widget to see how a product looks on them, we add a special tag to their session.
If that customer goes on to make a purchase, we can attribute that order directly to their interaction with the virtual try-on. This allows us to provide you with precise data on how many sales are influenced by Genlook.
See the full picture in your dashboard
Inside your Genlook dashboard, you'll find a new Analytics section. Here, you'll see key performance indicators (KPIs) that matter, including:
- Widget Engagement: See how many shoppers are opening and using the virtual try-on.
- Conversion Funnel: Track the customer journey from viewing the widget, to trying on a product, to adding it to their cart.
- Attributed Revenue: The most important metric. See the total revenue generated from sales where the customer used Genlook.
This data will help you understand the impact of the virtual try-on on your conversion rates and make data-driven decisions to grow your store.
Getting Started
Order Analytics is available today for all Genlook users. Simply head over to your dashboard to see your new stats. We had to request additional permissions from Shopify to track orders, so you might be prompted to approve them.
We're confident that this feature will provide immense value and help you see just how powerful virtual try-on can be. As always, we welcome your feedback!