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Company Update2025-10-25

New, More Affordable Pricing: Passing Our Savings on to You

We're excited to announce new, lower pricing for Genlook. Learn how we're making our powerful AI virtual try-on technology more accessible for every Shopify store.

By Thibault Mathian

New, More Affordable Pricing: Passing Our Savings on to You

One of our core goals at Genlook is to make cutting-edge AI technology accessible to every fashion brand, regardless of size. Today, we're taking a huge step forward in that mission by announcing a significant reduction in our pricing.

Why the Change? Transparency First.

The world of AI is moving incredibly fast, and computation costs are evolving. Thanks to advances in AI infrastructure and optimization, we've been able to significantly reduce our processing costs for virtual try-on technology.

Instead of just pocketing the difference, we're immediately passing these savings on to you, our merchants. We believe that when technology becomes more affordable, everyone should benefit. This allows us to support the Shopify community and grow together.

The New Pricing Plans

We've redesigned our plans to be more affordable and offer even better value. Here's the new lineup:

Plan NamePrice/MonthIncluded GenerationsOverage Rate
Starter$9200$0.15 / gen
Growth$29400$0.09 / gen
Pro$991500$0.08 / gen

Our Pricing Philosophy

Our goal is to align our success with yours.

The Starter plan is intentionally designed as an accessible entry point. We want every store, big or small, to be able to experience the power of virtual try-on. It's our way of investing in your growth, and we're confident that as you see the ROI, you'll grow with us.

The Growth and Pro plans are built for scaling stores, offering a lower cost per generation as your volume increases.

This new structure ensures that you're only paying for what you use and that our technology remains one of the highest-ROI investments you can make for your store.

We're incredibly excited about what this change means for our merchants. It's another step toward leveling the playing field and giving every brand the tools to compete and thrive.

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